A unique forum and diary platform where it's possible to hold individual and group sessions
100% customisable (graphics, colours, types of question, multimedia elements, emotional tests, Client view modes)
Ideal for digital ethnographic researches, qualitative researches, concept and adv. tests all thanks to the best online qualitative analysis tools
Emotional tests and psychological tests with automatic quantitative analysis (including the possibility to import proprietary tests)
Only pay for the days when new questions are posted (but you will have 30 days to set up the research and to allow late respondents to complete their tasks)
Complex field management in one platform (multi-country researches, long-term communities, diaries/blogs, forums/communities even with different fields)
Unlimited number of "virtual rooms" (to keep different variables and targets apart)
Implement filter-questions or question flow charts, also with the aid of geo-localisation of the interviewee's smartphone
Online quotation available in just a few clicks with rates among the lowest on the market
Check the quality of recruitment using "badges" (you can share this information with different accounts of the same Institute)
Free access to the blog with tips to better use the platform and on online research
The platform was born from the analysis of the current needs of research institutes, of qualitative researchers and companies, to reach the highest standards of online research
100% responsive, built for mobile use, with the most advanced technologies (high technological, graphical and user experience impact)
Ideal platform to test videos / adv ("pin" tests with screenshots), branding tests (associative tests with automatic analysis), store / stores' display / event tests (question geo-localisation) or youth targeted tests (vocal messages, user experience focused on mobile)
Two different kinds of client accounts are available – both "invisible" to users: "pro" (can access all contents) and "smart" (can access a selection of contents, e.g.: main verbatims, impactful videos, all selected by the moderator or the "pro" client.)
Total research-data safety: complies to the current European privacy laws, the platform guarantees the protection of participants' personal information and the confidentiality of research material
Simple user experience, in line with the moderators' needs
Advanced and innovative sorting functions such as: content filtering and saving, creation of tags, personas and notes
Artificial Intelligence applied to videos and vocal messages: what interviewees say is immediately available as text (for better and easier keyword research)
Selection of the best quotes when moderating, ready to be sent to the client in a couple of hours from the end of fieldwork through novel tools and graphical templates
Automated respondent monitoring process and optimization of communications with participants, with immediate feedback about whether the communication has been viewed / read / answered
Advanced Discussion Guide "copy and paste" system that allows copying of whole "virtual rooms" to make the set-up process easier
Developed tools to send specific questions to different sub-targets, even based on answers to earlier questions
Free demo on request: it is possible to test the user experience from both moderator and respondents' point of view
No apps needed: it works by simply following a link in any browser
Platform designed for smartphone use: all functions and types of questions are optimized for mobile (but can also be used on tablets or computers)
Replies also via voice messages, as on WhatsApp (soon to be available on devices such as Amazon Alexa or Google Home)
Updates and notifications about unanswered questions / probes and incomplete tasks to be eligible for the incentive
Automatic content saves: no risk of losing what you're writing
The respondent must answer all questions: the sequential structure of the activities does not allow it